
Provia
The neutral baseline. Slightly punched, never aggressive.

About Provia
Named for Fujifilm's RDP-III professional slide film, Provia is the in-camera 'Standard' simulation: balanced saturation, gentle contrast, and accurate-but-warm skin tones. It is the closest thing Fuji ships to a neutral starting point, which is why most JPEG recipes use it when the photographer wants to push a custom white-balance shift or a non-default tone curve without fighting the simulation. Provia tends to render greens slightly cooler than Astia and shadows a touch deeper than Reala Ace.